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Marketing should be simple and clear from "summary" of Building a Storybrand by Donald Miller
Marketing should be simple and clear. Your customers are bombarded with information every day. If your message is complicated, they won't take the time to figure it out. They'll just move on to something else. That's why it's important to simplify your message. Make it easy for people to understand what you're offering and why they should care. Clarity is also key. Your customers should know exactly what you want them to do. Don't leave them guessing. Clearly communicate the action you want them to take. Whether it's signing up for a newsletter, making a purchase, or contacting you for more information, make it crystal clear what the next step is. To make your marketing effective, you need to present information in a logical sequence. Start with the problem your customers are facing. Then introduce your product or service as the solution. Finally, explain how your offering will make their lives better. This logical progression will help customers see the value in what you're offering. Use transition words and phrases to guide your customers through your marketing message. Words like "first," "next," and "finally" help create a smooth flow of information. This makes it easier for customers to follow along and understand your message. Consistency in tone and style is also important. M...
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