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Brands should provide clear solutions to customer problems from "summary" of Building a Storybrand by Donald Miller
Customers are not interested in your brand; they are interested in solving their problems. When a customer comes to your website or walks into your store, they are not there to learn about your company history or the awards you've won. They are looking for a solution to a problem they are facing. Your job as a brand is to clearly communicate how your product or service can solve their problem. To effectively communicate how your brand can help customers, you need to simplify your message. Customers are bombarded with information every day, and if your message is too complicated, they will tune it out. By simplifying your message to focus on how you can solve their problem, you are more likely to grab their attention and keep them engaged. Clarity is key when communicating with customers. If your message is unclear or confusing, customers will move on to a brand that can clearly articulate how they can help. By providing a clear solution to a customer's problem, you are making it easy for them to understand how you can help them. This clarity will not only grab their attention but also build trust in your brand. When communicating with customers, it is important to sequence your message in a logical manner. Start by clearly stating the customer's problem, then introduce your product or service as the solution. By fo...
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