Our brains are wired to respond to certain colors and shapes from "summary" of Brandwashed by Martin Lindstrom
The fact is, our brains are programmed in a way that makes us naturally drawn to certain colors and shapes. This goes beyond just personal preference or taste; it's hardwired into our very being. Research has shown that specific colors and shapes trigger different emotional responses in our brains. For example, warm colors like red and yellow are often associated with energy and excitement, while cool colors like blue and green are more calming and soothing. As for shapes, rounded edges tend to evoke feelings of comfort and safety, while sharp angles can create a sense of tension or unease. Advertisers and marketers have long been aware of this phenomenon and have used it to their advantage in crafting brand identities and marketing campaigns. By using the right colors and shapes, they can influence how we perceive a brand and even how we feel about it on a subconscious level. This manipulation of our emotions through visual stimuli is a powerful tool that can make or break a brand's success in the marke...
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