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Competition is no longer company vs company, but brand vs. brand from "summary" of The Brand Gap by Marty Neumeier
In today's marketplace, the landscape is no longer defined by individual companies battling it out for market share. Instead, it has evolved into a battlefield where brands are the combatants, facing off against each other in a relentless struggle for consumer attention and loyalty. This shift in focus from company vs. company to brand vs. brand has profound implications for how businesses must approach their marketing and branding efforts. The concept of brand vs. brand underscores the importance of establishing a strong and differentiated brand identity that resonates with consumers on a deeper level. In a world where competition is fierce and choices are abundant, brands must work harder than ever to stand out from the crowd and make a meaningful connection with their target audience. This means going beyond simply offering a product or service – it requires crafting a compelling brand story, embodying a set of va...
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