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Habitforming products foster a sense of ownership from "summary" of Hooked by Nir Eyal
As users invest time and effort into a product or service, they form an attachment that deepens their connection to it. This sense of ownership is crucial for habit formation, as it increases the user's investment in the product. By taking ownership of a product, users feel a sense of responsibility for its continued use. This feeling of ownership can be fostered through a variety of mechanisms, such as customization options, personal data input, or the accumulation of virtual or physical goods within the product. When users feel a sense of ownership, they are more likely to return to the product or service regularly. This regular use further strengthens their attachment to the product, creating a cycle of habit formation. For example, users who have customized their profiles on a social media platform may feel a stronger connection to the platform than those who have not. This sense of ownership motivates them to return to the platform to engage with their customized...
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