The Strategy Canvas is a key tool for visualizing Blue Ocean ideas from "summary" of Blue Ocean Strategy, Expanded Edition by W. Chan Kim,Renée A. Mauborgne
The Strategy Canvas serves as a crucial instrument for bringing Blue Ocean concepts to life. It provides a visual representation of the current state of competition in an industry, allowing for a clear comparison between different players within the market. By plotting key factors that are typically competing on in the industry, such as price, quality, and service levels, the canvas helps to highlight where the competition is focused. This visualization is essential for identifying areas where the industry as a whole may be overserving customers, resulting in unnecessary costs and complexity. Moreover, the Strategy Canvas aids in uncovering untapped opportunities for creating Blue Oceans. By examining the factors that the industry currently competes on and then shift...
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