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Strategic planning should be dynamic and flexible from "summary" of The Power of Strategy Innovation by Robert E. JOHNSTON,J. Douglas BATE

Strategic planning is a critical process for any organization aiming to navigate a complex and uncertain business environment successfully. However, the traditional approach to strategic planning, which involves creating a detailed and rigid plan, may not be the most effective way to adapt to changing circumstances. In fact, strategic planning should be dynamic and flexible to enable organizations to respond quickly to unexpected developments. A dynamic and flexible approach to strategic planning allows organizations to adjust their strategies in real-time based on new information, market trends, or competitive threats. This agility is essential in today's fast-paced business environment, where disruptive technologies and changing customer needs can quickly render existing strategies obsolete. By continuously monitoring the external environment and internal capabilities, organizations can make informed decisions and co...
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    The Power of Strategy Innovation

    Robert E. JOHNSTON

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