A BHAG can inspire and guide longterm growth from "summary" of Beyond Entrepreneurship 2. 0 by Jim Collins
A Big Hairy Audacious Goal (BHAG) is a powerful concept that can serve as a driving force for long-term growth within a company. By setting a BHAG, leaders can inspire and align their team around a common purpose that transcends short-term challenges and setbacks. The BHAG acts as a North Star, guiding the organization towards a bold and ambitious vision of the future. It provides a sense of direction and focus that can help the company weather storms and stay on course even when faced with uncertainty and change. The key to a successful BHAG is its ability to stretch the organization beyond its current capabilities and comfort zone. It should be bold enough to inspire people to think differently and push themselves to achieve something truly remarkable. At the same time, the BHAG must be achievable, albeit extremely challenging. It should be a goal that the organization believes is within reach with the right amount of effort, focu...
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