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Holmes encourages sales professionals to focus on building longterm relationships from "summary" of Analysis of Chet Holmes's the Ultimate Sales Machine by Milkyway Media by Milkyway Media
Holmes emphasizes the importance of developing long-term relationships with customers rather than focusing solely on making a sale. He believes that building trust and rapport with clients is crucial for long-term success in sales. By investing time and effort in cultivating relationships, sales professionals can create loyal customers who will continue to do business with them in the future. Holmes argues that sales professionals should prioritize building relationships over making quick sales because long-term customers are more valuable in the long run. When customers trust a salesperson and feel a connection with them, they are more likely to return for repeat business and refer others to the salesperson. This can lead to a steady stream of loyal customers who provide a reliable source of income. Holmes suggests that sales professionals should focus on understanding...
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