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It is important to follow up with customers after the sale from "summary" of Making Major Sales by Neil Rackham
Following up with customers after the sale is a critical step in the sales process. It plays a vital role in building strong relationships, fostering customer loyalty, and generating repeat business. By staying connected with customers post-purchase, sales professionals can demonstrate their commitment to customer satisfaction and reinforce the value of their products or services. Moreover, following up with customers allows salespeople to gather feedback on their products or services. This feedback can provide valuable insights for improving future offerings and addressing any issues or concerns that may have arisen during the sales process. By actively seeking feedback, sales professionals show that they are invested in their customers' success and are willing to go the extra mile to ensure their satisfaction. In addition to gathering feedback, following up with ...
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