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Understand buyer's needs from "summary" of SPIN® -Selling by Neil Rackham
To be successful in selling, it is imperative to understand the needs of the buyer. This is not just about asking questions, but rather delving deep into the buyer's situation to uncover their true needs and desires. The key is to move beyond surface-level answers and get to the heart of what the buyer is really looking for. One technique that can be used to understand buyer's needs is the SPIN questioning technique. This involves asking a series of questions that are designed to uncover the buyer's Situation, Problem, Implication, and Need-payoff. By following this structured approach, salespeople can gain valuable insights into the buyer's specific needs and motivations. In addition to asking the right que...
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