Marketers need to be consistent in their storytelling to build trust with consumers from "summary" of All Marketers are Liars by Seth Godin
To build trust with consumers, marketers must tell a consistent story. This means that every interaction with a consumer should reinforce the same narrative, creating a sense of reliability and authenticity. When consumers encounter a brand that has a consistent message across all touchpoints, they are more likely to believe in the brand's claims and promises. Consistency in storytelling is crucial because it helps consumers make sense of the brand and its products or services. If a brand's story keeps changing, consumers may become confused or skeptical, leading to a breakdown in trust. By staying true to a core narrative, marketers can create a strong and lasting impression in...
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