Branding success can be unpredictable from "summary" of Accidental Branding by David Vinjamuri
Branding success can be unpredictable. This is a truth that many marketers have come to understand through experience. Despite all the research, planning, and resources that go into building a brand, there is still an element of unpredictability that can make or break a brand's success. In the book "Accidental Branding" by David Vinjamuri, the author explores the stories of several brands that achieved success through unexpected and unconventional means. These brands did not follow the traditional rules of branding, yet they managed to resonate with consumers in a way that few brands do. Vinjamuri argues that branding success is often the result of a combination of factors, including timing, luck, and consumer perc...
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