Summary of Accidental Branding

Accidental Branding: How Ordinary People Build Extraordinary Brands is the story of average people who created valuable brands by accident. Author David Vinjamuri illustrates examples of things that successful brands do differently and then explains the strategies and tactics for creating a successful brand. He also reviews the basics of brand building and marketing, and provides specific insights to help entrepreneurs, startups, and those with existing businesses create an effective brand with an authentic, timeless story. Vinjamuri argues that effective branding is not only about understanding the need for a professional-looking product, sales pitch, and culture; it is about matching your brand’s values, identity, and purpose with the right story. By providing relatable, case study examples and demonstrating how a great brand can be created that resonates with customers, Accidental Branding will help entrepreneurs and small business owners successfully build their brand in a world of mass notification and product homogeneity.