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Protect your brand's reputation from "summary" of The 22 Immutable Laws of Branding by Al Ries,Laura Ries
To build a successful brand, it is crucial to safeguard its reputation. Once a brand's reputation is damaged, it can be extremely difficult to recover. Customers form opinions about a brand based on their experiences with it and the information they gather from various sources. These opinions can quickly spread, shaping the overall perception of the brand. Companies must be proactive in protecting their brand's reputation by consistently delivering on their promises and maintaining high standards. Any misstep or negative incident can tarnish a brand's image and erode customer trust. It is essential to be vigilant and responsive to any issues that may arise, addressing th...
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