Cultural sensitivity in business negotiations from "summary" of A Primer for Spanish Language, Culture and Economics by Lucila Ortiz
Cultural sensitivity in business negotiations is a crucial aspect that must be taken into consideration when engaging in international business. It is important to understand and respect the cultural norms, practices, and values of the individuals or groups with whom you are negotiating. This means being aware of potential cultural differences that may impact the negotiation process and being prepared to adjust your approach accordingly. In many cultures, relationships are seen as the foundation of business interactions. Building trust and rapport with your counterparts before getting down to business is often essential. This may involve engaging in small talk, sharing a meal, or participating in cultural activities together. Taking the time to establish a personal connection can go a long way in laying the groundwork for a successful negotiation. Communication styles can also vary greatly across cultures. Some cultures may value direct and assertive communication, while others may prefer a more indirect and subtle approach. It is important to be mindful of these differences and adapt your...
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