Strategic timing can be crucial in the success of new initiatives from "summary" of The Power of Strategy Innovation by Robert E. JOHNSTON,J. Douglas BATE
Timing is a critical element when it comes to the success of new initiatives. The right timing can make a significant difference in how well a new strategy is received and implemented. Strategic timing involves determining the optimal moment to introduce a new initiative based on various factors such as market conditions, competitor activities, and internal capabilities. It requires a deep understanding of the external environment and the organization's own strengths and weaknesses. The concept of strategic timing is rooted in the idea that launching a new initiative at the wrong time can lead to failure, regardless of how well thought out the strategy may be. For example, entering a new market when demand is low or when competitors are already well-es...
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