Consider the longterm potential of the company's products or services from "summary" of The Little Book That Builds Wealth by Pat Dorsey
When evaluating a company for investment, it is important to look beyond the short-term financial performance and consider the long-term potential of the company's products or services. This involves assessing whether the company's offerings have enduring value and are likely to remain in demand over the long term. Companies that have products or services with long-term potential are more likely to generate sustainable profits and deliver strong returns to investors. One way to assess the long-term potential of a company's products or services is to consider whether they have a competitive advantage. A competitive advantage is a unique strength or capability that sets a company apart from its competitors and allows it to outperform them over the long term. Companies with a strong competitive advantage are better positioned to defend their market position and sustain their profitability. Another factor to consi...
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