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Use social proof to strengthen your arguments from "summary" of A ARTE DA PERSUASÃO by JAMES BORG
When you want to convince someone of your point of view, it can be helpful to use social proof. Social proof involves showing evidence that other people – ideally people the person trusts or admires – agree with your argument. This can help to strengthen your position in their eyes because they are more likely to believe something if they see that others believe it too. For example, if you are trying to persuade someone to try a new restaurant, you could mention that it has great reviews online, or that several of your friends have recommended it. This social proof can make the person more likely to give the restaurant a chance because they see that others have had positive experiences the...
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