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Measure your return on investment in every aspect of your business from "summary" of 80/20 Sales and Marketing by Perry Marshall
When it comes to running a business, every decision you make should be based on data and results. You need to know what is working and what is not, so you can focus your time and resources on the activities that will bring you the highest return on investment. This means that you need to measure the ROI of every aspect of your business, from marketing campaigns to employee training programs. Measuring your ROI is not just about looking at your financial statements at the end of the month. It is about tracking your progress in real time, so you can make adjustments as needed. This could involve setting up tracking systems for your marketing efforts, monitoring employee performance metrics, or analyzing customer feedback to see what is resonating with your target audience. By measuring your ROI in every aspect of your business, you can identify areas where you are wasting time and money, and redirect those resources to more profitable activities. This will help you to increase your overall efficiency and profitability, and ensure that you are always moving in the right direction.- Measuring your ROI is about taking a proactive approach to managing your business. It is about being strategic in your decision-making and always looking for ways to improve your bottom line. By keeping a close eye on your ROI, you can make informed decisions that will help you to grow your business and achieve your goals.
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