Strategic thinking should consider both shortterm and long-term goals from "summary" of The Power of Strategy Innovation by Robert E. JOHNSTON,J. Douglas BATE
Strategic thinking is crucial for the success of any organization. It involves making decisions that will guide the company towards achieving its objectives. When it comes to strategic thinking, it is essential to consider both short-term and long-term goals. This means that while addressing immediate challenges and opportunities, one must also have a clear vision of where the organization wants to be in the future. By taking into account both short-term and long-term goals, a company can ensure that its decisions are aligned with its overall strategic direction. Focusing only on short-term goals may lead to decisions that provide immediate benefits but do not contribute to the long-term sustainability of the organization. On the other hand, ...
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