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Cultivate relationships with your top customers for longterm success from "summary" of 80/20 Sales and Marketing by Perry Marshall
To achieve long-term success in your business, it is essential to focus on building and nurturing relationships with your top customers. These are the clients who bring in the most revenue and are most likely to become repeat buyers. By investing time and effort into cultivating relationships with these key customers, you can ensure a steady stream of income and create a loyal customer base that will support your business for years to come. One of the most effective ways to cultivate relationships with your top customers is to provide them with personalized attention and exceptional service. By taking the time to understand their needs and preferences, you can tailor your products and services to meet their specific requirements. This personalized approach not only helps to build trust and loyalty but also sets you apart from your competitors. Another important aspect of cultivating relationships with your top customers is to stay in regular contact with them. This can be done through personalized emails, phone calls, or even face-to-face meetings. By staying in touch with your customers on a regular basis, you can keep them informed about new products or promotions...
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