Value authenticity from "summary" of Ladies Who Launch by Victoria Colligan,Beth Schoenfeldt,Amy Swift
The concept of value authenticity is at the core of everything we do as entrepreneurs. It is about being true to ourselves and our values, and letting that shine through in our businesses. When we are authentic, we are able to connect with our customers on a deeper level because they can sense that we are being genuine. When we are authentic, we are not trying to be someone we are not. We are not pretending to be something we think our customers want us to be. Instead, we are embracing who we are and what we believe in, and using that to guide our decisions and actions. This authenticity is what sets us apart from our competitors and makes us stand out in a crowded marketplace. Being authentic also means being consistent in our values and actions. We cannot claim to value honesty and transparency and then turn around and engage in shady bu...
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