Adapt your selling approach to different customer personalities from "summary" of 7 Steps to Successful Selling by Traci Bild,Todd Shafer
When it comes to successful selling, one important concept to keep in mind is the need to tailor your approach to suit the different personalities of your customers. Not every customer is the same, and what works for one may not work for another. This is why it is crucial to be able to adapt your selling approach based on the individual you are dealing with. Understanding the various personality types that you may encounter can help you better connect with your customers and ultimately make more sales. By recognizing different traits and characteristics in your customers, you can adjust your communication style, sales pitch, and overall approach to better resonate with them. For example, some customers may be more analytical and detail-oriented, preferring logical arguments and hard data to make their purcha...
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