Scale product from "summary" of The Lean Product Playbook by Dan Olsen
Scaling a product is a critical phase in the product development process. Once you have identified a viable product-market fit and have a successful product in the market, the next step is to scale it. Scaling involves increasing the reach and impact of your product by growing your customer base and revenue. To scale a product successfully, you need to focus on a few key areas. First, you need to optimize your customer acquisition strategy. This involves identifying the most effective channels for acquiring new customers and scaling up your marketing efforts in those channels. You also need to optimize your conversion funnel to ensure that you are converting a high percentage of your leads into paying customers. Second, you need to focus on product scalability. This involves ensuring that your product can handle the increased demand that comes with scaling. You need to optimize your infrastructure to handle the increased traffic and transactio...
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