Focus on building relationships with potential leads from "summary" of $100M Leads by Alex Hormozi
Instead of bombarding potential leads with your sales pitch right off the bat, take the time to establish a genuine connection with them. Building relationships is crucial in converting leads into customers. By focusing on building trust and rapport, you are more likely to create long-lasting partnerships that will benefit your business in the long run. Start by getting to know your leads on a personal level. Ask them about their interests, challenges, and goals. Show genuine interest in what they have to say and listen attentively. This will not only help you understand their needs better but also make them feel valued and appreciated. Once you have established a connec...
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