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Visual hierarchy guides user attention from "summary" of 100 Things Every Designer Needs to Know About People by Susan Weinschenk
Visual hierarchy is an essential principle in design, as it helps guide user attention to the most important elements on a page. When users first look at a page, their eyes are naturally drawn to the largest and most prominent elements. This is because our brains are wired to process information in a certain way, and visual hierarchy takes advantage of this fact to ensure that users see what designers want them to see first. By using different visual cues such as size, color, and placement, designers can create a hierarchy of information that guides users through a page in a logical way. For example, important elements can be made larger and bolder, while less important elements can be smaller and less prominent. This help...
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