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People are easily influenced by their environment from "summary" of 100 Things Every Designer Needs to Know About People by Susan Weinschenk
The environment has a significant impact on people's behavior and decision-making processes. Our surroundings can influence us in subtle ways that we may not even be aware of. Everything from the colors in a room to the presence of other people can affect how we think and act. For example, research has shown that the color red can increase people's heart rates and evoke a sense of urgency. This is why many companies use red in their logos and advertisements to grab people's attention. Similarly, being in a crowded room can make us feel more stressed and less likely to take risks, while being in a quiet, empty space can have the opposite effect. Our environment also plays a role in shaping our habits and routines. For instance, if we live in a neighborhood where everyone walks or bikes to work, we are more likely to do the same. On the other hand, if we are surrounded by fast food restaurants and convenience stores, we may find it harder to stick to a healthy diet. It's important for designers to understand the power of the environment in order to create spaces and products that encourage positive behaviors. By carefully considering factors such as lighting, layout, and noise levels, designers can help shape people's experiences and influence their actions.- By recognizing the impact of the environment on human behavior, designers can create more effective and user-friendly products that cater to people's needs and preferences. By leveraging the power of environmental influences, designers can help guide people towards making better choices and living healthier, happier lives.
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