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The key to effective communication lies in clarity and coherence from "summary" of Oratória by Paulo Mori
The fundamental principle of effective communication is rooted in the concepts of clarity and coherence. To convey a message successfully, one must ensure that the information is presented in a clear and understandable manner. This involves using simple language and avoiding unnecessary complexity that may confuse the audience. Furthermore, coherence plays a crucial role in communication as it ensures that the message flows logically from one point to the next. By organizing thoughts in a coherent manner, the speaker can maintain the audience's attention and facilitate comprehension. To achieve clarity and coherence in communication, it is essential to follow a logical sequencing of ideas. This means structuring the message in a way that allows for a smooth transition between points, helping the audience to follow the speaker's train of thought effortlessly. Transition words and phrases are valuable tools in maintaining coherence and guiding the audience through the speaker's message. By using words such as "theref...
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