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Individuals are more likely to remember information that is personally relevant from "summary" of 100 Things Every Designer Needs to Know About People by Susan Weinschenk
The human brain is wired to pay more attention to information that is personally relevant. When something is relevant to us, it triggers our emotions and engages our attention more effectively. This is why we tend to remember things that have a direct impact on our lives or that resonate with our experiences. Personal relevance can come in many forms. It could be information that is related to our goals, interests, or values. For example, if you are passionate about photography, you are more likely to remember details about new camera models or photography techniques. Similarly, if you are a food enthusiast, you might remember recipes or restaurant recommendations more easily. When information is personally...
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