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Repetition helps unify a design from "summary" of The Non-designer's Design Book by Robin Williams

Repetition is a powerful tool in design. It can bring a sense of unity to a layout, making it more cohesive and visually appealing. When elements are repeated throughout a design, they create a sense of consistency that ties everything together. This can help guide the viewer's eye and create a more harmonious overall composition. Incorporating repetition into a design doesn't mean simply copying and pasting the same element over and over again. It's about finding ways to echo certain visual elements throughout the layout to establish a rhythm and flow. This can be achieved through repeating colors, shapes, fonts, patterns, or even spacing. Repetition ca...
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    The Non-designer's Design Book

    Robin Williams

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