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Designers should iterate rapidly to learn quickly from "summary" of Change by Design by Tim Brown

Designers are often faced with the challenge of having to make decisions in the face of uncertainty. They must navigate through the ambiguity of a problem space, testing and refining their ideas as they go. This process of iteration is crucial to the design thinking approach, as it allows designers to learn quickly from their mistakes and make improvements to their concepts. By iterating rapidly, designers are able to gather feedback early and often, enabling them to course-correct before investing too much time and resources into a design that may not meet the needs of users. This feedback loop helps designers to uncover new insights and opportunities, leading to more innovative and s...
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    Change by Design

    Tim Brown

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