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Humans have limited attention spans from "summary" of 100 Things Every Designer Needs to Know About People by Susan Weinschenk

The human brain can only focus on a limited amount of information at any given time. This means that people have limited attention spans, which can vary depending on factors such as fatigue, interest, and the complexity of the task at hand. When designing products or experiences for people, it is crucial to keep this limitation in mind. In today's fast-paced world, people are constantly bombarded with information from various sources, such as smartphones, social media, and advertisements. This constant influx of information can overwhelm the brain and make it difficult for individuals to focus on any one thing for an extended period. As a result, designers need to find ways to capture and maintain people's attention amidst this sea of distractions. One way to address the issue of limited attention spans i...
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    100 Things Every Designer Needs to Know About People

    Susan Weinschenk

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