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Start with the customer in mind from "summary" of You, Inc by Harry Beckwith
Imagine you are a carpenter. You have spent years perfecting your craft, honing your skills, and creating beautiful pieces of furniture. You are proud of your work, and rightly so. But now imagine if you were to create a piece of furniture without considering who will be using it. What if you built a chair that was too tall for the average person to sit comfortably in? Or a table that was too wobbly to hold anything more than a feather?This may seem like an extreme example, but it illustrates a crucial point. No matter how skilled you are at your craft, no matter how much time and effort you put into creating something, if you do not consider the needs and desires of the person who will be using it, your work will fall short. This is why it is so important to start with the customer in mind. When you begin a project with the customer in mind, you are able to tailor your work to their specific needs and preferences. You are able to anticipate what they will want and how they will use your product or service. This allows you to create something that not only meets their expectations but exceeds them. Starting with the customer in m...
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