Aligning innovation with business goals from "summary" of The Innovator's Solution by Clayton Christensen,Michael Raynor
The key to successful innovation lies in ensuring that it aligns closely with the overarching goals of the business. This alignment is crucial for driving growth and profitability in a sustainable manner. When innovation is disconnected from the core objectives of the company, it can lead to wasted resources and missed opportunities. By integrating innovation with business goals, companies can ensure that their efforts are focused on creating value that is directly relevant to their strategic priorities. This alignment allows for a more efficient allocation of resources and a clearer direction for innovation initiatives. It also enables organizations to stay true to their core competencies and competitive advantages while exploring new avenues for growth. One of the main challenges in aligning innovation with business goals is striking the righ...
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