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Understand the power of persuasion from "summary" of Yes! by Noah J. Goldstein,Steve J. Martin,Robert Cialdini

Understanding the power of persuasion is crucial in influencing others to say "yes" to your requests. Persuasion involves employing certain strategies and techniques to sway the opinions and decisions of others in your favor. By mastering the art of persuasion, you can increase your chances of achieving your desired outcomes in various situations. One key aspect of persuasion is the use of social proof. People are more likely to comply with a request if they see others doing the same. By demonstrating that others have already agreed to your proposal, you can create a sense of consensus and encourage others to follow suit. This principle taps into the human desire to conform to societal norms and expectations. ...
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    Yes!

    Noah J. Goldstein

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