Establish credibility with others from "summary" of Yes! by Noah J. Goldstein,Steve J. Martin,Robert Cialdini
Establishing credibility with others is crucial when it comes to influencing them. People are more likely to say "Yes" to someone they see as credible and trustworthy. Credibility can be built through expertise, trustworthiness, and likability. Expertise is demonstrated by showing knowledge and experience in a particular subject. When others perceive you as knowledgeable, they are more likely to trust your judgment and follow your recommendations. Trustworthiness is another important component of credibility. People are more likely to trust someone who is honest, reliable, and consistent in their words and actions. When you demonstrate integrity and keep your promises, others will see you as trustworthy. Likability is the third aspect of credibility. People are more inclined to say "Yes" to someone they like and feel a connection with. Building rapport, being friendly, and finding common ground with others can help increase your likability and influence.- But it is a worthwhile investment. By establishing credibility with others, you increase your chances of getting them to agree with your ideas, support your initiatives, and take action based on your recommendations. When you are seen as credible, others are more likely to listen to what you have to say, respect your opinions, and be influenced by your perspectives. Ultimately, credibility is a powerful tool for influencing others and getting them to say "Yes" to you.
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