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Women must challenge societal norms that discourage assertiveness in negotiation from "summary" of Women Don't Ask by Linda Babcock,Sara Laschever
In our society, women face a myriad of challenges when it comes to negotiating for what they want. One of the most significant obstacles they encounter is the societal norm that discourages assertiveness in negotiation. This norm dictates that women should be accommodating, nurturing, and agreeable, rather than confident, assertive, and self-assured. From a young age, girls are socialized to be polite and to avoid conflict, while boys are encouraged to be competitive and to assert themselves. This sets the stage for a pattern that continues into adulthood, where women are expected to prioritize the needs of others over their own and to avoid rocking the boat. As a result, many women feel uncomfortable or even guilty when they assert themselves in negotiations. This reluctance to be asser...
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