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The thrill of new love can affect the brain in a similar way to cocaine from "summary" of Why We Love by Helen Fisher

The experience of falling in love can be intoxicating, literally. When we are in the throes of new love, our brain is flooded with a potent mix of chemicals that can mimic the effects of cocaine. Dopamine, a neurotransmitter associated with reward and pleasure, surges in the brain when we are infatuated with someone. This flood of dopamine can create a feeling of euphoria and intense motivation, similar to the high that cocaine users experience. But dopamine is not the only chemical at play in the brain during the early stages of love. Norepinephrine, another neurotransmitter, also spikes during this time, leading to increased heart rate, sweaty palms, and a general sense of excitement. In fact, norepinephrine levels in people who are newly in love have been found to be similar to those of individuals with obsessive-compulsive disorder. Serotonin, a neurotransmitter that helps regulate mood, also plays a role in the chemistry of love. Levels of serotonin drop in i...
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    Why We Love

    Helen Fisher

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