Develop a strong employer brand from "summary" of Who by Geoff Smart,Randy Street
Developing a strong employer brand is crucial for attracting top talent to your organization. Your employer brand is essentially your reputation as an employer - it's what current and potential employees think and feel about working for your company. A strong employer brand can set you apart from competitors and help you attract the best candidates. One way to develop a strong employer brand is to focus on creating a positive employee experience. This includes everything from the recruitment process to onboarding, training, and ongoing development opportunities. When employees have a positive experience working for your company, they are more likely to spread the word to others, which can help enhance your employer ...
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