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Salespeople should focus on providing value to customers from "summary" of What Got You Here Won't Get You There in Sales: How Successful Salespeople Take it to the Next Level by Marshall Goldsmith,Bill Hawkins,Don Brown
Salespeople who want to excel in their field need to understand that the key to success lies in focusing on providing value to their customers. This concept is crucial because customers are constantly seeking solutions to their problems and ways to improve their own businesses. By shifting the focus from simply making a sale to genuinely helping customers achieve their goals, salespeople can build trust and credibility with their clients. When salespeople prioritize providing value, they are not only meeting the needs of their customers but also building long-lasting relationships. This approach goes beyond just selling a product or service - it involves understanding the cu...
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