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Sales success requires a combination of hard work and smart strategies from "summary" of What Got You Here Won't Get You There in Sales: How Successful Salespeople Take it to the Next Level by Marshall Goldsmith,Bill Hawkins,Don Brown
Achieving success in sales is not merely a matter of luck or talent; rather, it requires a diligent combination of hard work and strategic thinking. Hard work is essential because success in sales does not come easily - it requires dedication, persistence, and a willingness to put in the necessary effort to achieve one's goals. Salespeople must be willing to put in the long hours, make the cold calls, and follow up with clients consistently in order to see results. However, hard work alone is not enough to guarantee success in sales. Salespeople must also employ smart strategies to maximize their effectiveness and efficiency. This means thinking strategically about how to approach potential clients, how to position oneself in the market, and how to differentiate one's offering from the competition. Smart sales strategies can help salespeople work smarter, not just harder, by focusing their efforts on the most promising opportunities and leveraging their strengths to achieve better results. By combining hard work with smart strategies, salespeople can maximize their chances of success in a competitive marketplace. Hard work lays the foundation for success by building discipline, resilience, and a strong work ethic. Smart strategies then help salespeople make the most of their hard work by directing their efforts toward the most promising opportunities and maximizing their impact.- Sales success is a balancing act between hard work and smart strategies. Salespeople must be willing to put in the effort and make the sacrifices necessary to achieve their goals, but they must also be strategic in how they approach their work in order to maximize their effectiveness and efficiency. By finding the right balance between hard work and smart strategies, salespeople can take their performance to the next level and achieve greater success in their careers.
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