Developing strong relationships is key in major sales from "summary" of Making Major Sales by Neil Rackham
Successful major sales are built on the foundation of strong relationships. It is not just about closing the deal; it is about cultivating trust and understanding with your customers. In today's competitive business environment, buyers are looking for more than just a product or service. They want a partner who can provide solutions to their problems and help them achieve their goals. This requires sales professionals to go beyond traditional selling techniques and focus on building long-term relationships. Developing strong relationships with customers involves more than just making a sale. It requires active listening, empathy, and a genuine interest in understanding the needs and concerns of your customers. By taking the t...
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