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Building a strong personal brand can enhance sales success from "summary" of What Got You Here Won't Get You There in Sales: How Successful Salespeople Take it to the Next Level by Marshall Goldsmith,Bill Hawkins,Don Brown
To truly excel in sales, it is essential to go beyond simply mastering the technical aspects of the job. Salespeople who are able to establish a strong personal brand have a significant advantage in today's competitive business landscape. Building a personal brand involves cultivating a reputation that sets you apart from the crowd and positions you as a trusted and reliable expert in your field. When you have a strong personal brand, clients are more likely to view you as a credible and authoritative source of information. This can lead to increased trust and loyalty, making it easier to close deals and generate repeat business. A well-defined personal brand also helps you stand out in a crowded marketplace, making it easier for potential clients to remember you and seek you out when they are in need of your se...
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