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Value propositions are how businesses solve customer problems from "summary" of Value Proposition Design by Alexander Osterwalder,Yves Pigneur,Gregory Bernarda,Alan Smith
Value propositions are the heart of any business. They are the reason why customers should buy from a company and not from its competitors. In essence, value propositions are the solution that businesses offer to their customers' problems. To create a compelling value proposition, businesses must first understand their customers' needs, pains, and gains. By identifying what customers are struggling with, what they want to achieve, and what they are looking for ...
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