Trustbased selling requires humility and empathy towards customers from "summary" of Trust-Based Selling by Charles H. Green
In order to truly engage in trust-based selling, one must approach interactions with customers with a sense of humility and empathy. This means putting aside any sense of superiority or arrogance, and instead approaching each customer interaction with a genuine sense of openness and understanding. Humility in sales involves recognizing that the customer is the ultimate judge of value. It means acknowledging that, as a salesperson, you are not the expert - the customer is. By approaching each interaction with a mindset of humility, you are able to truly listen to the customer, understand their needs and concerns, and work collaboratively to find solutions that meet their specific requirements. Empathy is also a crucial component of trust-based selling. It involves putting yourself in the customer's shoes, understandin...
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