Trustbased selling requires authenticity and transparency from "summary" of Trust-Based Selling by Charles H. Green
Trust-based selling demands a level of authenticity and transparency that goes beyond the surface level of traditional sales interactions. It requires a genuine commitment to building relationships based on honesty, integrity, and mutual respect. In order to truly connect with clients and earn their trust, salespeople must be willing to be vulnerable and open about their intentions, capabilities, and limitations. Authenticity in trust-based selling means being true to oneself and one's values, rather than adopting a persona or putting on a facade to please others. It requires a willingness to show vulnerability and admit when one does not have all the answers. This authenticity builds cre...
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