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Understand the customer's needs and wants from "summary" of The Sales Bible by Jeffrey Gitomer
To be successful in sales, you must have a deep understanding of your customer's needs and wants. This goes beyond just knowing what they say they want - it's about truly understanding their desires, pain points, and motivations. When you take the time to listen and empathize with your customers, you can uncover their underlying needs and provide solutions that truly address their concerns. One key aspect of understanding your customer's needs and wants is active listening. This means paying attention not just to what your customer is saying, but also to their tone of voice, body language, and any other cues that can give you insight into their true feelings. By actively listening, you can pick up on subtle clues that can help you tailor your pi...
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