Media platforms compete for audiences' limited time from "summary" of Time and Media Markets by Alan B. Albarran,Angel Arrese Reca
Media platforms are in a constant battle for the attention of audiences. With numerous options available, ranging from traditional television to online streaming services, these platforms are vying for every precious minute of viewers' time. This competition is fierce, as audiences have limited hours in the day to consume media content. In this day and age, individuals are bombarded with choices, making it challenging for media platforms to capture and retain their attention. With the rise of digital technology, the landscape has become even more crowded, with new players entering the market regularly. This proliferation of options has further intensified the competition for audiences' limited time. Furthermore, the fragmentation o...
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