Interruption marketing is outdated from "summary" of Permission Marketing by Seth Godin
Interrupting strangers is a foolish way to build a business. It's a lot like walking into a party and yelling in everyone's face until someone agrees to be your friend. Sure, you might get lucky and find someone who's willing to put up with your antics, but most people will just walk away, irritated and uninterested. And that's no way to make friends—or customers. In this day and age, people are bombarded with marketing messages from every direction. They're constantly being interrupted by ads, emails, pop-ups, and more. It's overwhelming, to say the least. And the more you interrupt someone, the less likely they are to pay attention to what you have to say. It's a vicious cycle that leads to wasted time, money, and effort. The key to successful marketing is to earn the attention of your audience. You need to give them a reason to listen to you, to engage with you, to trust you. And you can't do that by interrupting them. You have to earn their permission to communicate with them. You have to show them that you respect...
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